Custom objects
Store almost any type of data in HubSpot, including subscriptions, locations, shipments, events, and more. Run reports on the data associated with custom objects, and use custom object data for marketing automation, better segmentation, and more personalized content.
Limit access to content and data
Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.
Omni-channel marketing automation
Use intuitive visual workflows and bot builders to create robust, automated campaigns across email, social media, ads, your website, and chat. Leverage HubSpot integrations to create campaigns across many other channels.
Organize teams
Organize users on multiple levels based on team, region, business unit, brand, or any other dimension, to suit the way your business works.
Custom events
Track actions unique to your business from your website, app, or other tools. Event data will be available in the custom report builder, customer journey analytics, lists, workflows, and on the activity timeline.
Multi-touch revenue attribution
Assign credit to marketing tactics and teams with built-in attribution modeling based on impact to revenue. Measure success across seven different multi-touch attribution models.
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